In a move to make chess more accessible to businesses of all sizes, World Chess and the International Chess Federation (FIDE) have launched a sponsorship opportunity within the Women’s Wednesday Online Tournament Series. Traditionally reserved for larger brands, this new initiative invites small businesses to put their brand front and center in a global chess event at an affordable rate.

About Swiss Queens Wednesdays

The Women’s Wednesday Online Tournament Series, also known as Swiss Queens Wednesdays, is a weekly event that highlights the talents of elite female chess players from around the world. This series not only provides a platform for top female competitors but also promotes gender diversity and excellence in the game, attracting a highly engaged, international audience.

For a sponsorship fee of $2,000, small businesses can become the exclusive sponsor of a Wednesday event, gaining high-impact brand exposure in front of a strategically minded and loyal community. It’s a unique way for smaller brands to join the global chess conversation and connect with a passionate, strategy-focused audience that shares an appreciation for thoughtfulness and precision.

Key Sponsorship Benefits

• Exclusive Brand Visibility: As the only sponsor for the tournament, your brand’s logo will be prominently displayed on event covers, certificates, and the live broadcast. This prime placement ensures that your brand stands out, with no other competing sponsors.

• Extensive Reach: With over 2.5 million followers across World Chess and FIDE platforms and an estimated marketing impact of 11 million contacts, this sponsorship provides meaningful visibility in a unique and dedicated global space.

• Support for Diversity in Chess: By partnering with Swiss Queens Wednesdays, your business joins an initiative that champions gender diversity, aligning your brand with a progressive mission that resonates with today’s audiences.

A New Moment of Sponsorship in Chess

This initiative marks a fresh approach to sponsorship in the world of elite chess, inviting small businesses to experience the impact of connecting with the chess community in a new, accessible way. If you’re a small business interested in exploring the power of chess in your marketing mix, learn more about Swiss Queens Wednesdays and secure your sponsorship here:
worldchess.com/store/p/swiss-queens-wednsdays-sponsorship.

World Chess and FIDE are proud to open up this exclusive opportunity and look forward to welcoming small businesses into the chess community.